Why isolated seniors a booming business opportunity: my recent news article

Many of my friends and family are members of the so called "sandwich" generation, where they are dealing with the needs of aging parents while running a busy home caring for their own children and possibly a spouse at the same time. A friend of mine started her own business recently to provide specialized recreation activities for seniors in their own homes, as a supplement to what their own kids already do. She is unique because she doesn't do laundry! That's the role for many of the large international companies who are setting up franchises across Canada to provide housekeeping, transportation, letter writing and all kinds of personal care for seniors who are still living in their own homes. This prompted me to write a feature story about the growing trend, and the story was just published in the Richmond Hill Liberal newspaper, and online by York Region Media Group. Many thanks to a wonderful Bonnie Craig, owner of Ovation Performing Arts Academy in Richmond Hill, Ontario, who shared her late mother's story with me, and to Harry Roz of Comfort Keepers, as well as to Aviva Lifschitz of Leisure-Ful Life.

Bonnie Craig looks at photo of her late mother Mary

Bonnie Craig looks at sympathy cards tucked above her living room door frame

Special large size Scrabble board the family made for her mother to play

Bonnie Craig gives her mother's Scrabble board to Aviva Lifschitz, of Leisure-ful Life.

 The story was just published in the Richmond Hill Liberal newspaper, and online by York Region Media Group. Here is how the story appeared on two pages July 8,2011 in the Liberal.

Here's the story online.